WORK

ABOUT/CONTACT

WORK

ABOUT/CONTACT

  • PROJECT INFO

    Proposed Crest toothpaste packaging designed through the lens of the New Wave design movement. Influenced by the process and experimentation that drove the movement, the packaging makes use of distorted letterforms, transparency, and limited color palette. The packaging also speaks to process through user experience, both in unboxing as well as throughout the life of the tube as the type becomes warped and distorted during use.

CREST TOOTHPASTE PACKAGING